Gift Card Marketing Concepts

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CLIENT
AMC National Sales Group

CHALLENGE
The National Sales Group wanted to create a campaign to promote the sales of gift cards in the theatres.

SOLUTION
While this campaign had a solution, it did not have momentum, however, some really fun work came out it. Since this campaign would have rolled out during the holiday season and several fantasy movies were forthcoming, we chose a fairytale theme, placing the gift cards in the context of several different fantasy storylines. The final products would have been illustrated and been carried out in signage, posters, lenticulars, standees, handouts, mailers, slides and animated web elements.

Senior Designers: Steve Brand & Chris Kincaid

Copywriter: Jill Towerman Cooper

Sketches: Steve Brand